netshift

Campaign Manager

The value of NetShift Advertising Banners

Advertising is likely to provide a large part of the revenue derived from providing a public access service. The advertising space available on a NetShift interface is fully configurable and can contain an interactive element, allowing a user to click on a link for an advertised product, visit the seller's Web site and possibly even make a purchase, all in a few simple clicks. Advertising banners can utilise the full seductive potential of HTML, with video, flash or other image formats tailored to fit a customised space within the interface. As the banners are built in to the interface, they are always present when the customer is browsing on the public access device.

Dedicated Control

In order to maximise the potential of the advertisements, it is necessary to target them. This can be done by taking note of a public access device's usage patterns and location, and providing this information to potential advertisers. Fine control of advertising projects becomes a reality when using Enterprise.

You can control which advertisements are displayed, when they are shown and for how long. Content Manager has a dedicated 'Advert Manager' window that can be used to schedule and automatically deploy multiple manifests of advertising and other media assets, permitting operators to remotely respond to and adjust branding, advertising and revenue campaigns.